Privacy policy

This policy explains how Bask Beauty ("we", "us") collects and uses your personal information when you visit or buy from baskbeauty.co.uk. We are the data controller for your information under UK data protection law (UK GDPR and the Data Protection Act 2018).

What we collect

Contact and order details: your name, email address, phone number, delivery and billing address, and what you order.
Payment information: payments are processed securely by our payment providers. We don't see or store your full card details.
Website information: details about your device and how you use our site, collected through cookies and similar technologies.
Messages: anything you send us when you contact us.

How we use it

To process, deliver and support your orders (to perform our contract with you).
To answer your questions and handle returns (to perform our contract with you, and our legitimate interest in good customer service).
To send marketing emails, but only if you've agreed. You can unsubscribe at any time using the link in any email.
To run, protect and improve our website (our legitimate interests).
To keep accounting and tax records (our legal obligations).

Who we share it with

We share your information only where needed to run our business: our e-commerce platform (Shopify), payment providers, our delivery partner (DPD), and professional advisers such as our accountants. We may also share it where the law requires. We never sell your personal information.

Some of these providers may process information outside the UK. Where they do, appropriate safeguards are in place to protect it.

How long we keep it

We keep order records for six years to meet tax and accounting rules. Marketing preferences are kept until you unsubscribe. Other information is kept only as long as we need it.

Your rights

You have the right to access the personal information we hold about you, have it corrected or deleted, restrict or object to how we use it, receive a copy in a portable format, and withdraw your consent at any time. To use any of these rights, email info@baskbeauty.co.uk.

If you're unhappy with how we've handled your information, you can complain to the Information Commissioner's Office at ico.org.uk.

Cookies

Our website uses cookies to make the shop work, remember your basket and understand how the site is used. Where cookies aren't essential, we'll ask for your consent first, and you can change your choices at any time.